12
Writer’s Platform
had reached over 3 million followers, a book (now two), then a television series.
An online platform can help a writer develop a strong following, self-publish, and make a
splash. It’s a way to supercharge your writing career.
For the purpose of this eBook, I assume you’ve chosen to self-publish. If you’re published
traditionally, simply skip the few sections that don’t apply to you; most of this eBook will still
be relevant.
What Is an Online Platform?
An online platform is a following of people who find your work through the World Wide Web.
Your fans will find you through different avenues, including your website, social media, and
others’ platforms. Together, those channels will connect a mass of people who love the way
you write.
You’ll find them by reaching out
through targeted channels. You’ll keep
their attention by producing strong
writing for your unique audience. You’ll
gain their loyalty by being interesting
and helpful, and, when you ask them
to pay money for the value you offer,
they’ll be happy to do so.
An online platform is a solid place
from which to launch new material and
new ideas. It’s the difference between
wading through the millions of people
who also want their voices heard and standing apart from the mêlée.
The foundation of your platform will be your website. Just as all roads lead to Rome, all your
online channels will lead back to this home base. This is where people will come to get to
know you and your work better. This is where you’ll announce new endeavors. This is the
Having an online
platform is the
difference between
wading through the
millions of people who
also want their voices
heard and standing
apart from the crowd.”
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