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Writer’s Platform
place from which you’ll ask people to read what you’ve produced, and from which you’ll secure
a market for your work, your insights, and knowledge.
From this base, you can branch out into exciting offline activities that’ll bring you even more
sales, such as radio interviews, TV appearances, talks, and paid membership plans (these are
outside of this eBook’s scope).
Right now, an online platform is the most important tool a writer has.
The Writer’s Brand
Building your platform will require both tactics and strategy.
Tactics are logistical, such as using social media channels, launching an email marketing
campaign, and engaging editors. Such steps can be set out in checklists. Anyone could perform
these exact same tactics and get excellent results.
Your brand strategy, on the other hand, is unique to you. It’ll influence how you perform each
tactic and what you look like and sound like while doing that. If the tactic is to use Twitter a
dozen times a day, then your brand strategy will dictate what you tweet, what words you use,
and whom you interact with.
Your brand strategy defines whether you use different tactics than everyone else (e.g., cross-
promoting your Celtic Fantasy book with a Fantasy artist who has a matching portfolio or
creating an Internet radio network for your genre), or the same tactics, but done differently:
for example, instead of text-based blogging, you could blog via short YouTube videos.
I’ll lay out some tactics in this eBook, but your brand is too personal to cover fully within its
scope. Only you can determine the way you want to be perceived as a writer.
Although I can’t tell you what your brand is, I can suggest two principles:
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Keep your brand positive. I’ve seen too many writers spawn negativity on various
forums about their distributors, retailers, reviewers, and even readers. Doing this is a
sure way to destroy your brand.
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Many people and organizations online use
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your comments will likely
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