Writer’s Platform
They’re familiar with Stephen King: the talented man who puts out a book practically every
time he wakes up in the morning and is deeply suspenseful.
Despite what some advertisers recommend, I never compare my material with that of more
established authors. They write to their audiences; I write to mine. And I aim to build a brand
that stands on its own.
This doesn’t mean our writing has to be utterly unique. No writer is uninfluenced by others.
The brand is about the writer, not the writing. It’s about the way you approach your work, how
you engage with other writers and with your fans.
Naturally, the first thing people will say about you is what kind of writing you do. “He’s a
business writer;” “She writes historical fiction;” “He blogs on minimalist living.”
Your brand is the second thing they’ll mention. “He’s a business writer—but he takes an
aggressive, warrior-like approach. Spare and primal.”
She writes historical fiction with an emphasis on little-known documents.”
He blogs on minimalist living—and he’s the funniest Zen master alive.”
You build a brand by bringing your unique qualities into your material, by adding the secret
ingredient of your personality and imagination. You already know what kind of writing you
do. Your brand is about what kind of
you are.
Creating Your Brand
As we established, a good brand originates from who you are as a person.
Companies and individuals who try to create brands out of whole cloth usually fail, because
the audience feels it when the image isn’t genuine. You may design a website or a logo that’s
all about youth and vitality, yet if you write emails like a stodgy accountant, people won’t
believe your brand.
But if your brand comes from who you are, why work on it at all? A lack of consistent brand
strategy may lead you to thrash about searching for the latest tool to achieve that elusive
breakthrough, confusing your fans. Also, we’re easily influenced by what others tell us we
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