Writer’s Platform
As you go through the 90-Day Calendar, ask yourself before you perform each task, “How can
I do this in a way that’s consistent with my brand?”
It’ll make you a little more creative, a little more excited about what happens next, and a lot
more effective.
The Ethics of a Brand
Writers face issues of copyright and plagiarism. There’s nothing more devastating than being
accused of stealing someone’s work—unless you’re the writer whose work was stolen.
To earn the trust of readers, your brand must follow the same ethics you follow in all other
aspects of your life. Stealing someone else’s brand isn’t quite the same as stealing the words
from their pages, but it’s close. It’s flat-out lying to your fans.
Develop a brand that’s true to you. If it’s similar to someone else’s brand, that’s okay—just like
it’s okay to have a writing style similar to another author.
What isn’t okay is to imitate what that author does and says.
It’s surprisingly easy to do. You might see someone you admire with an effective biography on
his About page or a powerful strategy to engage new readers. You might like the way he pulled
off a launch or the way he subtitled his latest book. You may consider it a cool idea for your
own web presence.
One idea turns into six, which turns into 20, which turns into your website, your Twitter feed,
and your overall brand becoming nearly identical to that other person’s.
Stay ethical and rely on your own ingenuity. Go right ahead and use good ideas from other
people, but make sure those good ideas are supported by plenty of your own.
Become better than the best so you’re never tempted to copy anyone.
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