9
Writer’s Platform
everything in it will still work magnificently.
N.B.: In the context of this eBook, a “product” is anything you’re creating your platform for: a
novel, a set of short stories, a serialized Twitter saga, a nonfiction book, etc.
A Website
I looked this over from every angle. I even tried doubling up on tasks, but there was no
avoiding a simple fact: you need a good website before you begin the 90-Day Calendar.
Everything else in this eBook is entirely your domain. But unless you’re a website designer as
well as a writer, you won’t control how fast you can get that website up and running.
By the time a website is up on the web, you’ll go through several rounds of revision, design,
and coding. There’s plenty of room for errors and delays, and you can’t afford that when
you’re building a platform.
Here’s an example. I envisaged my website
(
)
in January 2011. The
first four months were spent working with a developer who couldn’t deliver what I wanted.
Only when I contracted my current web designer
(
)
did things finally
fall into place. My website went live in July 2011.
Why did it take so long? I wanted
quality
.
When the cost of market entry is as low as it is
today, professionalism becomes the main differentiating factor. I respect my readers and I
offer them the best experience I can afford.
If you already have a website that makes you proud, you’re good to go. If you don’t have one,
please create or commission it before you begin. At a minimum, it’ll need:
»
»
A Product page,
»
»
An About page,
»
»
A Blog,
»
»
A Contact page,
»
»
A Newsletter sign-up form,
»
»
Twitter, Facebook, Google+ and Pinterest widgets.
Other optional, but beneficial, pages you could have are:
1,2,3,4,5,6,7,8 10,11,12,13,14,15,16,17,18,19,...20